The Peter Vardy Story began in 1923
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ABOUT THE PETER VARDY GROUP
The name 'Vardy' is synonymous with motor retail in the UK. It first emerged with Reg Vardy in 1923, and was developed by his son Sir Peter Vardy who helped the company reach the top ranks of European motor retailers.
Peter Vardy Ltd was launched in 2006 and since then has continued to grow their portfolio of franchises in a bid to provided mobility for everyone.
“As part of our 2030 strategy, our renewed vision is to be a provider of mobility solutions for everyone”
The Peter Vardy Group is a family run business with a vision to create the world’s best motor retail operation as measured by our colleagues, guests and communities that we serve. Our aim is to become the Best Place to Work and the Best Place to Buy, with us winning awards for both in recent years.
Our Values
We believe a company's ethos and character is determined by the values, characteristics and principles that they set. For us, our attitudes, our customers, our ideas and how we approach business define us - these embody the characteristics by which we live and breathe.
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Humility
We do not envy or boast, we trust and respect. -
Audacity
We are willing to take bold risks -
Unity
We are united and inclusive -
Generosity
We strive to give back to those around us -
Tenacity
We never give up
Timeline
It all began in 1923 with two huts and a petrol pump...then in 2006 The Peter Vardy Group launched their first automotive business in Scotland. We now have 15 physical retail dealerships, and we are proud to represent exceptional marques such Porsche, Jaguar, Land Rover, BMW, and MINI. In 2021 we launched CARZ, our own brand used car supermarkets and we now have 8 dealerships throughout Scotland. In 2020 we opened our new state-of-the-art head office, Vardy Central which is home to our Digital Sales Division and our central support functions.
It all began in 1923 with two huts and a petrol pump...then in 2006 The Peter Vardy Group launched their first automotive business in Scotland. We now have 15 physical retail dealerships, and we are proud to represent exceptional marques such Porsche, Jaguar, Land Rover, BMW, and MINI.
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Also part of the Peter Vardy Group are our digital businesses. CarMoney the online finance broker who work with some of the biggest names in the industry and SilverBullet is the software provider of choice for the automotive industry, who supported many groups during the 2020 lockdown by providing them a platform to be able to switch their operations to online whilst their dealerships were closed.
Our aim is to be the Best Place to Work and the Best Place to Buy, with us winning awards in both areas in recent years. Following the Covid Pandemic it has never been more important to look after our colleagues with our focus being our their Mental, Physical, Financial and Spiritual Wellbeing. Each one of our 1100 colleagues are given a Mental Health MOT and access to fully qualified team of counsellors. This year see’s the launch of Net Better Off for our colleagues, with access to a range of benefits which are chosen by them to meet the needs of their lifestyles.
In 2021 we launched CARZ, our own brand used car supermarkets and we now have 8 dealerships throughout Scotland. In 2020 we opened our new state-of-the-art head office, Vardy Central which is home to our Digital Sales Division and our central support functions.
Also part of the Peter Vardy Group are our digital businesses. CarMoney the online finance broker who work with some of the biggest names in the industry and SilverBullet is the software provider of choice for the automotive industry, who supported many groups during the 2020 lockdown by providing them a platform to be able to switch their operations to online whilst their dealerships were closed.
Our aim is to be the Best Place to Work and the Best Place to Buy, with us winning awards in both areas in recent years. Following the Covid Pandemic it has never been more important to look after our colleagues with our focus being our their Mental, Physical, Financial and Spiritual Wellbeing. Each one of our 1100 colleagues are given a Mental Health MOT and access to fully qualified team of counsellors. This year see’s the launch of Net Better Off for our colleagues, with access to a range of benefits which are chosen by them to meet the needs of their lifestyles.
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Reg Vardy starts trading under his own name.
Sir Peter takes control of the Reg Vardy dealership.
Peter Vardy officially opens it's door at the newly acquired Vauxhall Perth.
Peter Vardy Ltd. acquires BMW in Edinburgh, our first specialist dealership.
Over £35,000 is raised to help women and children across Cambodia.
Vauxhall Kirkcaldy, Perth and Motherwell named top 3 dealerships in the UK.
Peter Vardy Ltd. see unrivalled success in 3 categories at AM Awards for Excellence.
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Giving Back
Our purpose is “We Sell to Give” and 10% of the group’s annual profits go directly to the Peter Vardy Foundation which support children and young people across the UK and worldwide. In 2020 we launched our new start up charity GenZ Leaders, an online leadership programme for all school children in Scotland, which begins trials in schools from August 2021.
Meet the Team
Rajeev Rajan
Erika Fisher is the Chief Administrative Officer and General Counsel at Atlassian, where she oversees the company’s global administrative functions, including human resources, recruiting, legal, compliance and government affairs. She also manages Atlassian’s board of directors and sits on the board of Business Software Alliance. Erika first joined Atlassian in 2016 and has served in several leadership roles during that time, including commercial and product counsel, as well as Head of Privacy. Prior to joining Atlassian, Erika spent several years in private practice at Weil, Gotshal & Manges LLP and Goodwin Procter LLP. Her practice focused on advising early stage, high growth companies in licensing and technology transactions.
Rajeev Rajan
Erika Fisher is the Chief Administrative Officer and General Counsel at Atlassian, where she oversees the company’s global administrative functions, including human resources, recruiting, legal, compliance and government affairs. She also manages Atlassian’s board of directors and sits on the board of Business Software Alliance. Erika first joined Atlassian in 2016 and has served in several leadership roles during that time, including commercial and product counsel, as well as Head of Privacy. Prior to joining Atlassian, Erika spent several years in private practice at Weil, Gotshal & Manges LLP and Goodwin Procter LLP. Her practice focused on advising early stage, high growth companies in licensing and technology transactions.
Rajeev Rajan
Erika Fisher is the Chief Administrative Officer and General Counsel at Atlassian, where she oversees the company’s global administrative functions, including human resources, recruiting, legal, compliance and government affairs. She also manages Atlassian’s board of directors and sits on the board of Business Software Alliance. Erika first joined Atlassian in 2016 and has served in several leadership roles during that time, including commercial and product counsel, as well as Head of Privacy. Prior to joining Atlassian, Erika spent several years in private practice at Weil, Gotshal & Manges LLP and Goodwin Procter LLP. Her practice focused on advising early stage, high growth companies in licensing and technology transactions.
Rajeev Rajan
Erika Fisher is the Chief Administrative Officer and General Counsel at Atlassian, where she oversees the company’s global administrative functions, including human resources, recruiting, legal, compliance and government affairs. She also manages Atlassian’s board of directors and sits on the board of Business Software Alliance. Erika first joined Atlassian in 2016 and has served in several leadership roles during that time, including commercial and product counsel, as well as Head of Privacy. Prior to joining Atlassian, Erika spent several years in private practice at Weil, Gotshal & Manges LLP and Goodwin Procter LLP. Her practice focused on advising early stage, high growth companies in licensing and technology transactions.
Rajeev Rajan
Rajeev Rajan
Erika Fisher is the Chief Administrative Officer and General Counsel at Atlassian, where she oversees the company’s global administrative functions, including human resources, recruiting, legal, compliance and government affairs. She also manages Atlassian’s board of directors and sits on the board of Business Software Alliance. Erika first joined Atlassian in 2016 and has served in several leadership roles during that time, including commercial and product counsel, as well as Head of Privacy. Prior to joining Atlassian, Erika spent several years in private practice at Weil, Gotshal & Manges LLP and Goodwin Procter LLP. Her practice focused on advising early stage, high growth companies in licensing and technology transactions.
Rajeev Rajan
Erika Fisher is the Chief Administrative Officer and General Counsel at Atlassian, where she oversees the company’s global administrative functions, including human resources, recruiting, legal, compliance and government affairs. She also manages Atlassian’s board of directors and sits on the board of Business Software Alliance. Erika first joined Atlassian in 2016 and has served in several leadership roles during that time, including commercial and product counsel, as well as Head of Privacy. Prior to joining Atlassian, Erika spent several years in private practice at Weil, Gotshal & Manges LLP and Goodwin Procter LLP. Her practice focused on advising early stage, high growth companies in licensing and technology transactions.
Rajeev Rajan
Erika Fisher is the Chief Administrative Officer and General Counsel at Atlassian, where she oversees the company’s global administrative functions, including human resources, recruiting, legal, compliance and government affairs. She also manages Atlassian’s board of directors and sits on the board of Business Software Alliance. Erika first joined Atlassian in 2016 and has served in several leadership roles during that time, including commercial and product counsel, as well as Head of Privacy. Prior to joining Atlassian, Erika spent several years in private practice at Weil, Gotshal & Manges LLP and Goodwin Procter LLP. Her practice focused on advising early stage, high growth companies in licensing and technology transactions.
Rajeev Rajan
Erika Fisher is the Chief Administrative Officer and General Counsel at Atlassian, where she oversees the company’s global administrative functions, including human resources, recruiting, legal, compliance and government affairs. She also manages Atlassian’s board of directors and sits on the board of Business Software Alliance. Erika first joined Atlassian in 2016 and has served in several leadership roles during that time, including commercial and product counsel, as well as Head of Privacy. Prior to joining Atlassian, Erika spent several years in private practice at Weil, Gotshal & Manges LLP and Goodwin Procter LLP. Her practice focused on advising early stage, high growth companies in licensing and technology transactions.
Rajeev Rajan
Erika Fisher is the Chief Administrative Officer and General Counsel at Atlassian, where she oversees the company’s global administrative functions, including human resources, recruiting, legal, compliance and government affairs. She also manages Atlassian’s board of directors and sits on the board of Business Software Alliance. Erika first joined Atlassian in 2016 and has served in several leadership roles during that time, including commercial and product counsel, as well as Head of Privacy. Prior to joining Atlassian, Erika spent several years in private practice at Weil, Gotshal & Manges LLP and Goodwin Procter LLP. Her practice focused on advising early stage, high growth companies in licensing and technology transactions.
Rajeev Rajan
Erika Fisher is the Chief Administrative Officer and General Counsel at Atlassian, where she oversees the company’s global administrative functions, including human resources, recruiting, legal, compliance and government affairs. She also manages Atlassian’s board of directors and sits on the board of Business Software Alliance. Erika first joined Atlassian in 2016 and has served in several leadership roles during that time, including commercial and product counsel, as well as Head of Privacy. Prior to joining Atlassian, Erika spent several years in private practice at Weil, Gotshal & Manges LLP and Goodwin Procter LLP. Her practice focused on advising early stage, high growth companies in licensing and technology transactions.
Rajeev Rajan
Erika Fisher is the Chief Administrative Officer and General Counsel at Atlassian, where she oversees the company’s global administrative functions, including human resources, recruiting, legal, compliance and government affairs. She also manages Atlassian’s board of directors and sits on the board of Business Software Alliance. Erika first joined Atlassian in 2016 and has served in several leadership roles during that time, including commercial and product counsel, as well as Head of Privacy. Prior to joining Atlassian, Erika spent several years in private practice at Weil, Gotshal & Manges LLP and Goodwin Procter LLP. Her practice focused on advising early stage, high growth companies in licensing and technology transactions.
Rajeev Rajan
Erika Fisher is the Chief Administrative Officer and General Counsel at Atlassian, where she oversees the company’s global administrative functions, including human resources, recruiting, legal, compliance and government affairs. She also manages Atlassian’s board of directors and sits on the board of Business Software Alliance. Erika first joined Atlassian in 2016 and has served in several leadership roles during that time, including commercial and product counsel, as well as Head of Privacy. Prior to joining Atlassian, Erika spent several years in private practice at Weil, Gotshal & Manges LLP and Goodwin Procter LLP. Her practice focused on advising early stage, high growth companies in licensing and technology transactions.
Our Partners and Awards
